Flowers from Riviera:
 unique products for your assortment.

The Italian region of Liguria is known all over the world as “Riviera dei Fiori”, an area where a mild and temperate sea climate has assured successful flower cultivation for centuries.

Flowers from Sanremo possess peculiar characteristics typical to this growing area mostly due to the so-called “open field” cultivation techniques. This way of growing results in producing flowers and greens which are a lot more resistant, colourful and fragrant than those produced in greenhouse. Besides Riviera is traditionally famous for its endemic species, such as mimosa, ginster (lat. Genista), and numerous varieties of decorative green fronds, like ruscus and smilax, which grow only in this area. The current policy of the Sanremo Flower Market is to attract investments and promotional effort towards these and other typical varieties which differentiate Sanremo products from those produced in other parts of the world.

 An Integrated Supply Chain For Our Customers in Italy and Worldwide

Primaflor supplies a vast assortment of high quality fresh-cut, but also stabilized and dyed flowers and greens from Sanremo as well as from other growing areas in Italy to wholesalers all over the world: from Japan, Canada and the US to Norway, Russia and the Baltic Republics. Besides the company has been supplying several Italian retail store chains, such as Auchan and SMA, for over 4 years. Fresh products are bought from the growers in the area of Sanremo as well as from other parts of Italy and partially the confining Cote d’Azur in France and shipped the same day. Thanks to close, well-established ties with local producers we are able to offer the best quality products at a fair price and our logistics partners assure a stable and reliable delivery service.