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Ready-to-Sell Products for Retail Chain Stores
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For over five years in
cooperation with our partner, the
Franco-Dutch enterprise, Qualiflor b.v.,
with years of experience in sales and
marketing of cutflowers and greens through
retail chain stores in Europe, Primaflor has
been supplying
ready-to-sell bunches of cutflowers and
mixed bouquets to retail chain
stores in Italy. Presently our most
important customers in Italy are Auchan and SMA |
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In our
production site in Sanremo (IM)
we produce numerous product lines of every
year, including typical local products,
like mimosa. Primaflor offers a vast
assortment of cutflowers and ready for
sale mixed bouquets that can be adapted to
the requirements of each individual
customer. Most of our purchase is done in
Sanremo but we also use other buying
channels, like the Cote d'Azur and Central
and Southern Italy.
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Our products are normally
supllied in “acquapack” (water boxes containing
one or two buckets with fresh water) together with
some flower food. Our logistic partners assure the
delivery to the distribution centres on Block- or
Euro-pallets according to the customers'
specifications.
 
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Besides this thanks to
Qualiflor's buying office located in Westland,
Holland's biggest flower auction we are able to
offer many "typical"
Dutch products, such as packed
cymbidium
compositions, flower and plant
arrangements with
added value, tulips and
other varieties. Our office in Sanremo provides
all the necessary
customer service and logistics support,
as well as
coordinates
our customers'
reservations and
checks the products' availability.
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Our customers are
constantly supported and giuded in the
assortment
selection
(especially when it comes to
special occasions, like major
holidays or promotion campaigns).
Besides we provide
marketing and sales consultancy
and on-site assistance as
well as
training courses
for the personnel
responsible for the display and sale of
cutflowers and plants in the stores. We
collaborate with major stylists and experts
from Holland that have great experience of
consultancy in Europe as well
as overseas. |
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